About Sahara

Welcome to Sahara. Let us share the inspiring story of how Sahara came to be, and why Natalie took the leap to create her own brand of period underwear and swimwear.

In 2016, Natalie and her family moved from Australia to Dubai. While she wasn't initially thrilled about the move, it didn't take long for Dubai to capture her heart.

After settling in Dubai, Natalie discovered a remarkable alternative to traditional period products – period underwear. Until then, like many others, Natalie believed that pads and tampons were the only options available. She was thrilled to find out that period underwear could replace pads and tampons, making periods so much easier, more comfortable, and even helping the environment. No more uncomfortable pads or tampons. No more missing out on swimming or having to use tampons. And by choosing period underwear, she could minimise waste and contribute to our beautiful planet.

In 2018, Natalies's enthusiasm for period underwear resulted in her starting a business so that women in the UAE could easily access this amazing product. At the time, period underwear was still relatively unknown. However, over the next few years, Natalie assisted thousands of girls and women in making the switch from traditional pads and tampons to period underwear and swimwear.

Unexpected events eventually led Natalie to part ways with the brand she worked with for 3.5 years. Natalie took a break, spending time with family, hiking to Nangar Parbat Base Camp in Pakistan, and challenging herself with a 9,000 piece puzzle. 

During her break, women continued to reach out, still wanting to buy period underwear and swimwear from Natalie. So many were frustrated that the options that were now available weren’t meeting their needs. After six months of almost daily calls and messages, Natalie decided it was time for her to create her own brand – Sahara – so girls and women would always have access to the period products that truly met their needs.

Over the next year, Natalie poured her heart and soul into designing the Sahara range. Drawing on her knowledge and previous experience, Natalie crafted a collection that prioritises both comfort and durability in the UAE climate. She traveled to meet with potential manufacturers, resulting in numerous samples, fittings, and tests. Finally, Sahara was ready to be made!

Sahara is all about honesty, connection, and understanding your needs. We don't make unrealistic claims about our underwear being magic or leak-proof forever. Like any period product, if you wear it for too long without changing, it might leak. And if you don't wash it properly, it won't work well. We don't claim our products last for years and years – we encourage you to replace your Sahara every couple of years, just as you would with any other undergarments.

But here's the best part: Sahara period underwear is an excellent choice for period protection! It's comfortable, easy to use (just like regular underwear), convenient, and affordable. Most importantly, our period underwear really works. 

When you wear Sahara, not only do you experience the utmost comfort during your period, but you also contribute to a healthier planet. Many people are unaware that traditional pads are predominantly made of plastic and take over 500 years to decompose. By choosing Sahara underwear, you are making a conscious choice to reduce waste and protect the environment.

Join us on this incredible journey so that you can also experience the confidence, convenience, and sustainability that Sahara provides. Get ready for super comfortable periods with Sahara. Less stress, more freedom, and a positive impact on the world.

Together, let's make a difference.